It’s one of the golden rules of real estate: Paint your walls white before your home hits the market so buyers can imagine a blank canvas. However, the most recent paint study from Zillow shows that adding rich, moody hues to your home can help you drive up the sale price. According to Zillow’s paint color analysis, buyers pay, on average, $2,512 more for a house with a kitchen painted in charcoal gray, while a dark gray living room (or bedroom or any other room) can net sellers $1,755 more.
In 2024, color—particularly bold, dramatic, statement-making color—remains a top priority. Amanda Pendleton, home trends expert at Zillow, says. “All-white walls are not only falling out of fashion but can even hurt a home’s value.” She expects to see more homeowners take color risks in 2024 and increasingly see those risks pay off when it’s time to sell.
Painting the picture: take the risks to sell your home faster
